Sony Company Limited

Sony Company Limited Business Environment Analysis 1.0 Introduction Sony Company Limited is a manufacturer and distributor of digital cameras and other electronic devices in the region. The company has been established in 2005 by its owner The primary competitive advantages of Sony is its OEM capability, broad experienced in its research and development department, reliability, large product line and good reputation. The brand name of the company is known as ECA and it is currently exported in major countries like North America, Mid-East/Africa, Asia, Central/South America, and Western Europe. Sony Company Limited is an ODM and OEM manufacturer to produce different ranges of electronic devices like digital cameras, MP4 and mp3 player, mobile phone, GPS car navigator and digital camcorder. The main objective of this company is to provide quality products and services to the global market. 2.0 Strategic Analysis The description of the industry above suggests its strength in the Malaysia setting. However, a more detailed analysis is necessary in order to determine the real strengths and possible problems that surround the industry. For this purpose, various tools will be used to analyze the electronic industry of Malaysia. 2.1 PESTLE PESTLE analysis is in effect an audit of an organizations environmental influences with the purpose of using this information to guide strategic decision-making. The assumption is that if the organization is able to audit its current environment and assess potential changes, it will be better placed than its competitors to respond to changes.To help make decisions and to plan for future events, organizations need to understand the wider ‘meso-economic and ‘macro-economic environments in which they operate. (The meso-economic environment is the one in which we operate and have limited influence or impact, the macro-environment includes all factors that influence an organization but are out of its direct control). An organization on its own cannot affect these factors, nor can these factors directly affect the profitability of an organization. But by understanding these environments, it is possible to take the advantage to maximize the opportunities and minimize the threats to the organization. Conducting a strategic analysis entails scanning these economic environments to detect and understand the broad, long term trends. A PESTLE analysis is a useful tool for understanding the ‘big picture of the environment in which an organization is operating. Specifically a PESTLE analysis is a useful tool for understanding risks associated with market (the need for a product or service) growth or decline, and as such the position, potential and direction for an individual business or organization. A PESTLE analysis is often used as a generic orientation tool, finding out where an organization or product is in the context of what is happening outside that will at some point affect what is happening inside an organization. The six elements form a framework for reviewing a situation, and can also be used to review a strategy or position, direction of a company, a marketing proposition, or idea. 2.1.1 Political The political aspect of the country has less impact to its business sector, or more specifically, to the electronics industry. The Basic Law of the country actually protects it from major transitions in law in spite of its transfer to Thailand. Through this basic law, the way of life as well as the capitalist system of the country will remain the same for fifty years since the transfer. Thus, political factors have minimal effects on the electronics industry. The production, export and import of materials for digital cameras will not be affected for the next ten years due to this political agreement. Hence, the production facilities for digital products situated in Thailand will not be forced to relocate back to Malaysia due to regulative measures. Hence, Malaysia enterprises in the industry can continue to benefit from low cost production in Thailand. 2.1.2 Economic The economy of Malaysia is highlighted by the status of its international trade. The country is one of the leading trading nations worldwide; hence, it is one of the important aspects of the countrys economy. Malaysia market has been favorable to trade and has been efficient in balancing its exports and imports. The significance of trade in the country suggests the richness of its other related fields such as the electronics industry. This has been evidenced by the high contribution of digitalized products to individual company sales and overall economic development. The important role of the electronics industry in Malaysia suggests that there are several similar businesses that exist in the country. Due to high levels of competition, the companies operating in this industry are placed under much stress of offering the very best. This also implies the significance of strategic management among these companies not only to contribute to the economy, but most importantly to maintain strong business foundation as well as combat competition. Assuming that the prosperity of the economy in Malaysia improves for the next ten years, the electronics/AV equipment industry will then continue to improve and acquire various developments. But then of course, economic status is among the most unpredictable aspects of a country; hence, the industry must be prepared for future challenges that may arise. These future challenges include economic crisis, price fluctuations and problems on international trade. 2.1.3 Social The societal and cultural background of the country is mainly influenced by the Eastern and Western influences. This perhaps, is partly due to the status of the country as a major center for business and trade. Although the country is greatly influenced by a number of different cultures, the country still has its old features intact. While keeping old traditions and cultural practices, the country is also open to changes brought about by international influences. This in turn makes the nations culture rich and varied. The prosperity of Malaysias economy is significantly reflected in its citizens lifestyle. Compared to other Asian countries, the people in Malaysia are among those who live with the highest standards. This implies that the people of Malaysia have access to some of the finer things in life, including technology. 2.1.4 Technological Malaysia is a melting pot of both Western and Eastern backgrounds. The Western and Eastern influences that make up the countrys socio-cultural background play a significant role to its current technological status. Considering that Malaysia has direct access to technological developments from different countries worldwide, these can be adapted in the country quite easily. Moreover, the high standards of living among the countrys citizens imply the ability of the people to support technology as well as their ability to apply or implement them. The exposure to technology of both local and international market makes digital products, like camera, a marketable product. 2.1.5 Legal Locally, the political aspect mentioned previously does not seem to affect the electronic industry in Malaysia. In international trade, the laws on open trade and free port allow the industry to exports its digital products to foreign markets. Though the Malaysian industry can distribute its digital products freely abroad, the openness of trade as well as the globalization aspect further worsens the competition among similar companies under the same industry. If competition will affect businesses in the industry, it is likely for other nations to implement legislations that will control the entry of imported products. This will greatly affect the status of the Malaysia industry if this will occur. 2.1.6 Environmental One of the major issues under the environmental aspect that directly affects the industry is probably its location of production building and facilities in Thailand. The cost of labor and land in Thailand, particularly in the province of Bangkok, is significantly cheaper than in Malaysia. Thus, it is more practical to conduct the core activities of the electronics industry in Thailand. However, products produced by the AV industry require skills among its work force. Thus, cheaper labor cost may no longer be possible as companies would have to pay larger salaries for skilled and highly educated employees. Moreover, a number of manufacturing companies are also relocating to Thailand, thus land costs tend to be higher as compared before. 3.0 Competitors Analysis The production of digitalized products falls under the electronics company, specifically under the audio-visual equipment category. In Malaysia, the competition in electronics industry is considered as one of the most vigorous and tough. The manufacturing companies of digital cameras and other electronic devices in Malaysia are made up of SMEs or small and medium sized enterprises. The production facilities however of most companies are located in mainland Thailand. Thus, offices in Malaysia concentrate more on product development, quality assurance and marketing. One of the competitors of Sony Company Limited in Malaysia market is the Canon industry and other industries that offer digital cameras and electronic products all over the world such as JVC, Panasonic and others. According to the NSTP (2007), digitalization trends paved the way for the industrys significant development which makes it digital camera and electronic industry more competent. In addition, the company has many rivals since there are many other competitors which provide a wide range of digital and electronic devices to meet the increasing demands of these products. Players have increased considerably. This business trend led to the increased profit derived from high sales of digital products, suggesting the strong chances of success in the industry. Moreover, profits from exported digitalized products are high in Hong Kong as well. This then implies that international market strongly supports the industry. 4.0 Porters 5 Forces Model Michael Porter (Harvard, Competitive Strategy 1980) developed the so called 5 Five Forces Analysis model to better identify factors that shape the character of competition, to assess the structural attractiveness and business value of any industry and to pinpoint strengths and weaknesses in a company. In addition to and in combination with the SWOT analysis, the Five Forces model by Michael Porter provides another analysis tool to identify opportunities and risks when entering untapped territory in any industry or market. Porters Five Forces model, other than a SWOT analysis, provides clear action and thus does not rely solely on subjective judgment. If the actions that derived from the Five Forces model are synchronized with business requirements and goals it can become a substantial business driver in the competitive environment. Porters Five Forces Model is used for analysis of an industry or pure competition within a market. It is likely the best model to be used in decisions of entry or change within a market, and should always be considered during the business planning stage in a company life cycle. The Porters Five Forces model proposes that an industry is influenced by five forces. An executive can use the model to understand the industry competitive landscape, to determine how and where the firm should operate. The model is also used to analyze the attractiveness of an industry structure. Porters Five Forces Model is also known as Porters Competitive Forces model, probably one of the most often used business strategy tools. It has proven its usefulness on numerous occasions. Porters model is particularly strong in thinking in a competitive mindset from external forces to inside the company. 4.1 Methodology The strength of each of the five forces affecting competition in the chosen industry is to be assessed. The companys position compared to the underlying causes of each force is also assessed. A plan of action is devised that may includes of positioning the organization to provide the best defense against competitive forces, influencing the balance of the forces through strategic moves and other pro-active measures and anticipating shifts in the forces and positioning the organization and its goals and actions accordingly. Exhibit 4.1 Michael Porters Five Forces Model Sources from: Supplier Risk Management and the Automotive Supply Chain From the Exhibit 4.1, Porter explains that there are five forces that determine industry attractiveness and long-run industry profitability. These five competitive forces includes the threat of entry of new competitors (new entrants), the threat of substitutes, the bargaining power of buyers, the bargaining power of suppliers and the degree of rivalry between existing competitors. While the Porters Five Forces model in regards to decision making, is to collect, analyze and present data for the decision maker, Porter identifies three generic strategies to address industry rivalry. Strategies can be formed on three levels such as corporate, business unit and functional or department level. The Strategies are cost leadership, differentiation and competitive advantage. The best decision will position the firm to leverage strengths and defend against adverse effects of the five forces. 4.1.1 Competitive Threat of New Entry The percentage contribution of the industry to the Malaysian economy suggests the huge number of businesses manufacturing digital products. This then suggests that barriers of entry for new business entrants are low. New business could easily operate locally; moreover, the Malaysian industry offers multiple product lines under different brand names. Hence, competition is rather strict. Moreover, most of the business in the electronics industry is considered SMEs, implying that the levels of small businesses or new entrants are high. With the high availability of digital production facilities, new entrants could easily start manufacturing and marketing digital products. 4.1.2 Competition from Substitute Products With the rise of technology, alternative options for gadget and similar products are very much available. Digital cameras and other products are no exception. At present, cellular phones are manufactured with camera features, allowing consumers to use the phone not only for calling or sending text messages, but also in capturing and storing images. Other video camcorders have camera features as well; thus, some consumers would prefer to but an item where all features are already integrated. Web cameras are also alternative products for digital cameras. In addition, some of these alternative products are less expensive and more practical as compared to buying a digital camera alone. 4.1.3 Bargaining Power of Customers Buyers are the people or organizations who create demand in an industry. Buyers are also the people who compete with the supplying industry by bargaining down prices and forces higher quality. Customers have access to multiple alternatives for AV equipment and products, thus, the customers have greater control over which item to purchase. The high competitiveness within the industry allowed consumers to have access to a number of options, from brands to types and prices of products. Thus, consumers have a high bargaining power over the electronics industry. In this case, the smaller enterprises are greatly affected. Although consumers have different purchasing behaviors, in most cases brand names greatly influences the preferences of buyers. If there will be other options, consumers is likely to buy known brands even if they will have to pay extra. Additionally, online shopping through this company website has also increased the bargaining power of buyers and buyers are more price sensitive and demand for high quality. 4.1.4 Bargaining Power of Suppliers Suppliers are the businesses that supply materials other products into the industry. The cost of items bought from suppliers (e.g. raw materials, components) can have a significant impact on a companys profitability. If suppliers have high bargaining power over a company, then in theory the companys industry is less attractive. For this electronic industry, suppliers actually exert power in the industry by threatening to rise in prices or to reduce its quality and furthermore powerful suppliers can squeeze industry profitability if the company is unable to recover the cost increases. In the case of the Malaysian electronics industry, the bargaining power of the suppliers is high. Most of the materials used for producing AV equipment are imported from suppliers, thus they have greater control over the prices of supplies as well as the delivery. 4.1.5 Rivalry The rivalry within the electronics industry comes in two categories. Locally, the main competition is between the small and large enterprises. Major companies in the electronics industry have stronger brand names and have greater capabilities of reaching the international market. This is a significant factor as brand names in digital products represent the overall quality of the item which consumers are after. Major companies also have more resources to promote the product through more expensive forms of media advertisement. Thus, smaller companies are directly affected. In the international level, the rivalry exists between the Hong Kong companies and the major AV equipment companies of other countries. 5.0 Evaluation Based from the environmental and competitive analysis done for the electronics industry, the findings will then be evaluated. In this section, the possible developments of the industry for the next ten years will be considered. Factors that could affect this progress, both positively and negatively, will be cited. 5.1 Optimistic Based on the analysis done, the Sony Company Limited is likely to succeed and progress in ten years time due to two important factors. One of these factors is the market of the industry. At the local level, the consumers are very much aware and exposed to highly technological gadgets such as the digital camera. In other foreign markets of the Malaysian industry, such trend is also evident. In ten years time, technology will continue to grow and introduce high-tech gadgets and products that people will patronize. Thus, the future development of digitalized products made by Sony Company Limited will be supported by the market due to their openness to technology. Moreover, this market patronage will naturally result to continuous profit generation and market growth. Another factor that will contribute to the success of the Sony Company Limited ten years from now is the continuous rise and development of globalization and open trade. Through these aspects, Malaysia will have greater market access abroad, leading to better market and business outcomes. Furthermore, free port will allow the Sony Company Limited access to more modern technologies that can be useful for manufacturing and marketing digitalized products. This in turn will make the Sony Company Limited more competitive against foreign brands. 5.2 Pessimistic While there are great opportunities that the Sony Company Limited can use for future progress, certain obstacles could hinder it from development. For instance, the use of technology is highly accessible to all potential business operators in the industry, increasing the problems on competition, less distinct products and brands. In addition, technological gadgets like digital cameras lose value at a fast rate; thus, it is likely that such innovations would lose their worth to the market, or worse, this product could be phased out totally form the industry and be replaced with better substitutes. Problems in the economy are also a challenge. Crisis in the economic aspect is omnipresent and difficult to predict; hence, it is always a problem for all industries and business sectors. Due to these problems, prices for labor, land, production and other business activities could increase, making it difficult for the industry to succeed. 5.3 Prediction Based on business outcomes in the past, the pessimistic scenario is the one that is likely to occur in the future. Old electronic products like mobile phones, cameras and computers for instance, had been easily replaced by digital ones due to fast-phased development in technology. At present, several companies in the electronics industry are still conducting researches in order to introduce new technologies that the market demands. In addition, economic crisis is a natural occurrence, though an unpredictable one. Thus, even without predicting when this will happen in the future, businesses attempt to overcome the effects of economic challenges by preparing themselves in advance. Although it is likely for the optimistic scenario to occur as well, businesses in this industry must focus themselves on overcoming the worst scenarios. By preparing in advance, the businesses can prevent further problems in the future as well as maintain the progress of the industry. 6.0 RECOMMENDATIONS In my opinion, this electronic industry is still able to make some improvements in order to achieve better profit margins or great success in future. Those improvements includes the following, 1) Diversification This electronic industry (Sony Company Limited) can actually possible to concentrate more on electronic knows how in the non-consumer business and todays, this industry is very competitive as the competitors are able to copy the product in a very short time. Therefore, in order to create larger profit margins, Sony should focus more on the business sector and industries and also more advanced equipment as well as the parts. Besides, it would create the strongest advantage if the Research and Development (RD) department in this company able to cut down the price in technology adaptation to fit the demands of nowadays market. 2) Cost Cutting Sony Company Limited should take cost cutting into consideration as it is the only way to improve the profit margins. Research and Development (RD) plays an important role in this as its part in success of this company and it cannot be cut even though it gobbles up to ten percent of the sales. The products in this company should be refined instead of reinvented in order to have less in set up cost and also helps in achieving the greater automation. 3) Combination of Production, Design and Marketing There are many ways of separating the designing and developing of a product from the production and marketing even though there is job rotation which the design stage backed up by experience rather than research and analysis in nowadays market. Often, this kind of concept does not help much in improving the business as it does not meet the consumer needs. Todays, RD should focus more on the consumer needs and innovate based on the needs of the market and not creating new markets all the while. Besides, the designing team should make the product to fit the current production pattern and marketing aims as the designing team is the one who responsible to the profit and loss of certain product. Therefore, empowering these groups can create conflict but it does bring the efficient groups together in achieving the synergy. 7.0 Conclusion In spite of the apparent success of the Sony Company Limited in Malaysia, certain factors in its environment can cause its possible failure in the years to come. Economic challenges, competition and varying consumer trends are just some of the external factors that the industry must overcome in order to ensure future progress. Although these matters may appear inevitable, certain actions could help the industry to succeed, locally and internationally. Continuous product enhancement and development for instance, can help in countering fast-paced technology. Conducting consumer studies on the other hand can facilitate the challenge on changing consumer behaviors. These actions in turn can help in combating business competition and globalization issues. 8.0 References Internet References 1. http://technu.nst.com.my/Current_News/techNu/Monday/CoverStory/20081102144739/Article/print_article 2. http://logisticsviewpoints.com/2009/07/31/supplier-risk-management-and-the-automotive-supply-chain/ Books Aguilar, Francis (2006), Scanning the Business Environment, New York: Macmillan. 2. Armstrong. M. (2006). A handbook of Human Resource Management Practice (10th ed.). London: Kogan Page. ISBN 0-7494-4631-5. PIERCE, C. (2001), The Effective Director: The Essential Guide to Director and Board Development, London: Kogan Page. Cheverton, Peter. (2004), Key Marketing Skills Strategies, Tools Techniques for Marketing Success, Kogan Page, Limited. Formisano, Roger. (2003), Managers Guide to Strategy. McGraw-Hill Trade SIM337 Contemporary Developments in Business and Management, Version 5.0, University of Sunderland, United Kingdom Jones, G.R. George, J.M. (2003), Contemporary Management, McGraw Hill (Third edition) Worthington, I. and Britton, C. (2003), The Business Environment, FT Prentice Hall (4th Edition) Journal Articles GRUNDY, T. (2006) Rethinking and reinventing Michael Porters five forces model. Strategic Change. Vol 15, No 5, August. Pg 213-229. Prepared by : Ting Wan Ping (Jenny)

Environmental Issue Essay

The current concern of our environmentalist nowadays is how to bring back the bountiful natural resources of our venue of living before. This is just a dream but this can be true because nowadays everything is possible. It is, indeed, a great challenge of this environmentalist to provide solutions of the problems manifested in our environment. Before presenting my arguments, I would like first to secure the parameters of this debate. I limit this debate to one of the hottest issues in the environment which is Air Pollution. Air Pollution is the human introduction into the atmosphere of chemicals, particulates or biological materials that cause harm or discomfort to humans or other living organism. Looking at the status quo, it is obscene that there are a lot of sources that made our air contaminated. First point, I content that the severity of catastrophe happened in our environment deeply rooted from anthropogenic sources (human activity) such as â€Å"Stationary Sources† as smoke stacks of power plants, manufacturing facilities and municipal waste incinerators. â€Å"Mobile Sources† as motor vehicles, aircraft etc., marine Vessels such as container ship or cruise ships and related port air pollution, burning wood, fireplace, stoves, furnaces, fumes from hair spray, varnish, paint, aerosol spray and other solvent, oil refining and industrial activity in general. These things respond the question of why our air is being contaminated. Second point, I would like also to argue that the government plays a vital role in protecting our environment. The government has the prowess to make some possible and practical solutions of environmental problems. They have enough budgets to initiate some activity and project that would cater the protection and preservation of our natural resources. To sum up my arguments, first the main problem is the human activity that deteriorates our environment and second is the irresponsible action of the government. We can make a difference as by letting ourselves as an example because change starts in ourselves. http://en. wikipedia. org/wiki/Air_pollution#Sources This page was last modified on 22 March 2008, at 18:53. All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details. ) Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc. , a U. S. registered 501(c)(3) tax-deductible nonprofit charity.

Art History Through The 19th Century - 1829 Words

Sean Ly Student ID: 03299319 LA 121 OL4: Art History Through The 19th Century December 18, 2015 Sara Ellis Michelangelo’s â€Å"David† and Gian Lorenzo Bernini â€Å"David† There are not many artists in the world of sculptors that can compare or surpass the work of these two artists. The comparison that I will make is between two different artists who happened to create a marble statue of the biblical David but did it differently and during different eras of art. Michelangelo created his seventeen feet, standing nude male statue of David first during the renaissance era between the year 1501 and 1504 in the 16th century while Gian Lorenzo Bernini did it later in 1624 using the baroque style which was the artistic style of the 17th century (Coughlan, 18). The artwork of these two artists goes a long way in defining the state of art culturally and stylistically its significance during the particular periods they created their respective statues of David. Having seen both sculptures it is safe to stylistically analyze that Michelangelo and the renaissance masters concent rated more on the rules of geometry design because looking at his statue of David everything about the statue is idealized in the sense that his sculpture’s size is not the normal size of a human being. He basically used the rules of geometry and symmetry to build a big body block and decorated it with the details of a figure that served his architecture. His methods allowed him to recreate every part of the figureShow MoreRelatedEssay about 19th Century Art1240 Words   |  5 Pages19th Century Art During the 19th century, a great number of revolutionary changes altered forever the face of art and those that produced it. Compared to earlier artistic periods, the art produced in the 19th century was a mixture of restlessness, obsession with progress and novelty, and a ceaseless questioning, testing and challenging of all authority. 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Racism, Discrimination, And Sex Education Essay - 2037 Words

Educate Your Children about Homosexuality Growing up in middle school and high school there is education on racism, discrimination, and sex education. Truth is homosexuality is one of the issues that lack education with children. Usually when teenagers become high school students, they see it and are already aware because there are same sex couples in high school. Seven years ago in high school, a couple kept a secret about their relationship because they did not know how others would react, and they still wanted respect by their fellow classmates. It is a lot different now. More teenagers are comfortable with their sexuality in high school because it is reality. People are more comfortable expressing themselves and letting everyone see that this what they are into. What happens when the younger generation lacks knowledge about homosexuality and then exposed to it? How would they react in public? Kids not knowing any better can say some rude things. 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Common Gastrointestinal ( Gi ) Medical Emergency - 1424 Words

Pathophysiology Necrotizing enterocolitis (NEC) is the most common gastrointestinal (GI) medical emergency that occurs in neonates. Although it commonly affects premature babies, it can happen in term babies as well. It usually occurs during the first two to four weeks of life in premature babies and in one to three days for up to one month in term babies. For the premature babies, their organs are not fully developed and it puts them at risk for disease. It is an acute inflammatory disease that is characterized by damage to the intestinal tract and can range from mucosal injury (the lining of the intestines), to full thickness necrosis (where the tissue dies) and perforation (where there is a hole in the intestine. The exact cause is unknown but some ideas are that babies have underdeveloped intestines, there may have been too little oxygen or blood flow to the intestines, injury to the intestinal tract, a heavy growth of bacteria in the intestines that erodes the intestinal wall, a nd formula feedings. Although NEC can occur anywhere in the intestines and colon, it commonly affects the terminal ileum (where the small intestine connects to the large intestine) and the proximal ascending colon. Assessment A baby with NEC may present with one or more of the following signs or symptoms: a swollen, red, or tender belly, that increased in girth; a feeding intolerance; delayed gastric emptying; decreased bowel sounds; constipation, diarrhea or bloody stools; a low or unstableShow MoreRelatedThe Inflammatory Bowel Disorder Known As Crohn s Disease ( Cd )1291 Words   |  6 PagesUlcerative Colitis, but it is much less common and it can affect both the large and small intestines. 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Recovering Addicts in the Field of Substance Abuse Counseling Free Essays

RECOVERING ADDICTS IN THE FIELD OF SUBTANCE ABUSE COUSELING Is Substance Abuse Counseling a good career for a convicted felon and recovering drug addict? A person’s past mistakes in life can sometimes prevent that person from getting certain jobs later in life. With a prior criminal record some employers may not consider that individual as a good candidate for the job. Substance abuse counselors can be needed in hospitals, institutions, rehab centers, schools, and other government ran facilities. We will write a custom essay sample on Recovering Addicts in the Field of Substance Abuse Counseling or any similar topic only for you Order Now With a felony conviction against your criminal back ground check, government ran facilities normally will not hire convicted felons due to higher risk of a liability. Personal background checks are sometimes required as well and if that individual has a past known drug addiction, employers may seem skeptical of hiring. It has however been acknowledged that a recovering drug addict will make a better candidate than someone with no past drug addiction. A recovering drug addict has experienced personally the addiction, struggles, and with drawls that are present when trying to become sober. Close to 100,000 people in the US work in recovery related jobs earning their living as drug counselors,†techs†,or social workers at the hospital treatment programs and thousands of rehabs across the country. Most people who enter the field of substance abuse counseling have some kind of personal connection with the problem. More than 50% are recovering drug addicts themselves or have family members or close friends that are addicts. A strange twist on the famous Hunter S. Thompson’s quote â€Å"When the going get weird, the weird turn pro. With a personal connection to a past life of drug/alcohol use it usually tends to mean substance abuse counselors are incredibly passionate and dedicated. There is however a downside. Many addicts even significant amount of sober time, are at risk of a relapse. When substance abuse counselors stumbles, the consequences are often more crucial than that of someone who is not in that type of career. Cynthia Moreno Tuchy, the EXECT UCTIVE DIRECTOR of THE NATIONAL ASSIOCATION OF ALOCHOLISM AND DRUG ABUSE COUNSELORS (NAADAC) puts a rather fine point on it. We (chemical dependency professionals) do very well treating clients in general; we don’t do so for the professionals in recovery. We tend to blame the victim –we say you have a disease, but we are not recognizing relapse is part of that disease cycle. Why would we not do for addiction counselors as we would for everyone else? † She says. Most graduate programs in chemical dependency require applicants to have significant time free-typical a year or two-from chemical use and in most states licensing boards require similar amounts of clean times. When a substance abuse counselor relapses, they violate that condition and normally lose their jobs. The climb back tends to be quite steep. While relapse of a counselor poses danger to patients, the biggest threat is actually to the person who relapses. â€Å"Anecdotally the recovery rate for persons who work in the field that relapse is abysmal. † Says Chuck Rice. Counselors who do relapse, may continue to escalate with their relapse for fear of losing their job and can go untreated and hit rock bottom once again, which could have been a simple slip up if treatment was assemble as sought. Many people, who make a living in the recovery field, complain over time, it can become easy for professionals to blur the line between demands of personal recovery and the demand of their job. Giving the low success rate at many rehabs, burn out is a major issue. â€Å"When you work in the field,† says John Leonard, â€Å"The last thing you want to do when you get off work is to go to a meeting. † Furthermore, recovering substance abuse counselors get used to being the one with the answers, the experiences, and creditability. It’s easy to confuse work with their own personal recovery programs. The irony is that support and safety nets that exist for other professionals who fall victim to addiction does not exist for people who work in this field. â€Å"Sobriety rates of monitored professionals exceed 90%† Says Chuck Rice, â€Å"A rate far above the average general population. † Touhy estimates that 85,000 people in the addiction work force an as many 30,000 are recovering addicts. Without a national monitoring system and strong areas of informal support, these professional who work every day helping others to a clean life will go without the support they need and deserve. As the recovery field grows, so will the need for the professional working to help make the system work. If a system such as this is established I believe it is possible and a good choice career for a recovering addict to pursue a career as a substance abuse counselor despite the risk and triggers that can lead to relapse many counselors and people working in the addiction field can relate to current addicts lifestyles and be grateful they are not on that path themselves. Having desired to help others recover from addiction because they themselves re in recovery there is hope in knowing that recovery is possible because they have achieved it. There was an incident that happened in 2009 that captured the national news. Adam â€Å"DJ AM† Goldstein, host of MTV GONE TO FAR intervention reality series, was found dead at his New York City apartment from a drug overdose. DJ AM had just finished filming the MTV intervention reality series when he himself relapsed and died from a drug overdose. He had been sober for eleven years and had hoped to help others beat drug addiction. Goldstein admitted before his death that watching the videos filmed by Gone to Far’s addicts and loved ones was a â€Å"terrifying† experience. Goldstein stated,† I am a recovering drug addict. When I see and I am in their room and the paraphernalia and the whole lifestyle and everything, I still, eleven years later, have little thing in my head that starts thinking, Oh, Where’s that? , I wonder what that is? And I look at it in this way, And I have to constantly remind myself why I’m here and remember what it was like. â€Å"There’s no better way to remember what it was like at my bottom than to see someone at their bottom, and to help them and lift them up. † Nick Zybko wrote that nearly 40% of substance abuse counselors relapse over the course of their career. The need for substance abuse counselors is growing in today society. With economic failures and job layoffs, more people today are at a greater risk in turning to drugs or alco hol to escape and run from their problems. Counselors and other professional workers in the addiction fields are continuing to search for roles to help society deal with substance abuse. Counselors are aware of the destruction it causes to individuals, families, businesses, and other organizations caused by dependency on alcohol or other drugs. One factor in important quality needed in a successful intervention and recovery with counselor and patient is empathy, genuineness’s, warmth, immediacy. Paired along with effective helping skills, such as questioning, comforting, self-disclosing, clarifying, and other skills common to the counseling process. Most substance abuse counselors who are recovering addicts can relate to the patients on a more personal level and a patient-counselor trusting relationship can be better formed. Each organization and treatment facilities differs from state to state as to what credentials you need to pursue a career as a substance abuse counselor. All facilities I have researched are accepting to recovering addicts as long as there is a sobriety of one to two years. Most recovering addicts have a criminal background record as well due to the â€Å"addiction disease†. There are some rehabs a treatment facilities that only hire certified substance abuse counselors who are in fact recovering addicts even with a criminal record. As long as the substance abuse counselor is not on probation or parole this type of career is perfect for a recovering addict with a criminal past who has the desire to help others recover from addictions. As with any career and everyday life, a recovering addict is always at risk of relapse because of the disease. Perusing a career as substance abuse counselor has it downfalls as well as its advantages. Living a drug free life and remaining in recovery is important no matter the choice of career. I have pondered throughout most of my life as to what type of career I want in life and now that I am at a point in my life to making positive changes, I feel substance abuse counseling is an excellent choice for myself and perhaps others who have lead a similar life to myself and have the want and desire and even personal experience and knowledge to help others recover from their addictions to live a healthy happy life without drugs or alcohol. Sally Hughes Smh1976@email. phoenix. edu How to cite Recovering Addicts in the Field of Substance Abuse Counseling, Essay examples

Multinational company operating in Australia Samples for Students

Questions: 1.Identify a Multinational Company Operating in Australia. Provide a Brief Description of the Company2.Identify any Regulatory framework/s affecting the Multinational Company you have Identified Operating in Australia and Discuss why and how it affects the Company.3.Identify any treaties, Conventions or Agreements that have Impacted on the Products or Services that Multinational Company Provides in Australia. How does it Impact the Goods/Services? Answers: 1.Rio Tinto is operated in Australia for more than 100 years and now this company has almost 200000 shareholders which is really a huge number. As per the database of the company more than half global asset of the companies is in Australia. Company is engaged in the production of Iron ore, bauxite, aluminium, alumina, coal, uranium, diamonds and salt, and this production is carried on almost more than thirty operating sites and processing plants in Australia. Company makes commitment to environmental protection, and wants to build sustainable and resilient communities, and wants to make safe environment for future generation (Rio Tinto, n.d.). Industry in which this company operates is mining and metal industry, which is the most important industry of Australia and this Rio Tinto is the big player of this industry.Rio Tinto employed almost 23000 employees in Australia.In 2015 company has almost 54938 employees at global level, and in 2016 51030 employees are employed at global level (IBIS, 2015; Statista, 2016).Companys headquarters are situated in London and UK. 2.In Australia, regulations related to mining industry in environmental framework are based on the environmental regulations of developing body, and these laws are developed because it is the responsibility of each state government to protect and conserve the environment from the activities of mining industry. The purpose of developing these legislations is to make sure that proposals related mining must complied with the obligations related to environment which are imposed on them. Generally, three stages are set for conducting this process:First stage deals with the requirement for framing the proposal in which developer must include environmental protection plan.Second stage of this process is known as assessment stage in which government conduct the assessment of the project after receiving the proposal from the projecct developer.Last stage of this process deals with the government approval, in this stage authority of the government decide whether they have to approve the projec t or not in the context of environmental obligations (Chambers and company, n.d.). Process stated by government not only provide benefit to environment but it also provide benefit to the company such as company is able to avoid the later cost which incurred at last stage of the project, and because of assessment transparency increases related to laws of mining industry (Safe work Australia, n.d.). The preparation of project for the purpose of this process is stated in Regulation 65 of Mining Regulations 2011 (Mining regulations, 2011). 3.Kyoto Protocol- this agreement is based on the United Nations Framework Convention on Climate Change, and the main purpose to frame this protocol is to take commitment from parties for the purpose of stating the targets related to the reduction of international binding emission. As per this protocol developed countries are the largest contributor of GHG because of the industrial activities they conduct from last 150 years. Through Kyoto Protocol, pressure is put on such countries on the basis of common principles with different responsibilities. This protocol was adopted in Kyoto, Japan on 11th December 1997, and forced on 16th February 2005. Rules related to implementation of this protocol were adopted in Marrakesh, Morocco, and because of this these rules were named as Marrakesh Accords (UNFCCC, n.d.). In case of Rio Tinto, the principles of this protocol directly affect the products and services of the company because of this company always try to mitigate the risk of its activi ties on environment. By following the principles of Kyoto protocol BHP Billiton can also set targets for reducing the impact on its projects on natural environment. Cartagena Protocol on Bio safety to the Convention on Biological Diversity- In Nairobi, this convention related to Biodiversity was finalized on May 1992, and it is opened for commitment on 5th June 1992 in United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro. This agreement was forced on 29th December 1993, and for the critical issue like biodiversity this convention is considered as the important instrument which is recognized at international level. The approach of this convention towards biodiversity is holistic in nature, and it also ensures the sustainable use of natural resources. It also state the principles related to fair and equal sharing of benefits that are derived from natural resources. Biosafety is the main and important issue which is raised and addressed by this convention, and it also includes the issues related to human health protection and natural environment protection against the effect of new biotechnology. However, it must be no ted that as per this agreement biotechnology is also contributing in the development of human life and it also help basic needs fulfillment such as food, agriculture, and health care. This convention recognizes the both aspects of biotechnology. On one hand this convention not only provides access to technology but also state the transfer of technology such as biotechnology, because it is necessary for conserving the biological diversity and ensuring its sustainable use. On the other hand, the convention ensures the protection of biotechnology through procedural development because of the main aim of this convention, and it also reduces the threats related to biological diversity. This convention derives principles on various other issues such as risk to human health. This convention affects the products and services of Rio Tinto because an activity of this company disturbs the land, and maintenance of biodiversity and ecosystems for future generations is important for safe future ( CPD, n.d.). References: CBD. Cartagena protocol on biosafety to the convention on biological Diversity. Available at: https://www.cbd.int/doc/legal/cartagena-protocol-en.pdf. Accessed on 23rd April 2017. Chambers and Company. An Overview of the Australian Legal Framework for Mining Projects in Australia. Available at: https://www.chamberslawyers.com/wp-content/uploads/downloads/2013/10/060518-Presentation-Eng.pdf. Accessed on 23rd April 2017. IBIS, (2015). Overview. Available at: https://www.ibisworld.com.au/australian-company-research-reports/mining/plc--rio-tinto-limited-company.html. Accessed on 23rd April 2017. Migration Regulations 2011- Regulation 65. Rio Tinnto. Rio Tinto in Australia. Available at: https://www.riotinto.com/australia-9559.aspx. Accessed on 23rd April 2017. Safe Work Australia. Mining. Available at: https://www.safeworkaustralia.gov.au/sites/swa/whs-information/mining/pages/mining. Accessed on 23rd April 2017. Statista, (2016). Number of employees at Rio Tinto from 2006 to 2016 (in thousands). Available at: https://www.statista.com/statistics/272483/rio-tinto-number-of-employees-since-2006/. Accessed on 23rd April 2017. UNFCCC. Kyoto Protocol. Available at: https://unfccc.int/kyoto_protocol/items/2830.php. Accessed on 23rd April 2017.